The science of everyday ethics.

Made easy, useful, and fun.

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  • Concepts Unwrapped

    30+ short videos explain behavioral ethics concepts and basic ethics principles. Research-based, animated, and with students’ life examples.

     

  • Giving Voice to Values

    8 short videos explore values-driven leadership, essay on business administration and present the seven principles that support it in life and work. Based on Giving Voice to Values by Mary C. Gentile, PhD.

  • In It To Win

    The story of super-lobbyist and convicted felon Jack Abramoff reveals the behavioral ethics biases that led to his downfall. A documentary and 6 short videos. Filmed on campus.

  • Scandals Illustrated

    25+ short video prompts summarize recent scandals in the news across a range of industries. Each video includes a case study with ethical insight and related terms.

  • Ethics in Focus

    A collection of bonus videos that highlight the ethical aspects of various subjects. essay on code of ethics for business marketing. These videos are one-of-a-kind, but they all put the focus on ethics.

     

  • Ethics Defined

    A library of ethics terms defined in 50+ video clips. Research studies add depth to the definitions. essay on multultural in business. Vivid animations make the terms easy to understand and remember.

The Accidental Goldfish Fortune

Old man Herbert had lived in Boca Raton for decades, enjoying his peaceful days feeding pigeons and yelling at squirrels. But one morning, something peculiar happened—his goldfish, Sir Bubbles III, started talking.

“Herbert, listen closely,” the fish gurgled. “I know where a fortune in gold is buried.”

Now, Herbert was no fool. He knew that either:
A) He had finally lost his mind, or
B) His goldfish was a genius financial advisor.

Being an optimist (and in desperate need of something more exciting than his daily crossword puzzle), he grabbed a shovel and set off.

The fish, now riding in a water-filled backpack, directed Herbert to the backyard of a famous local business—Premier Estate Buyer Boca Raton. “Dig here,” the fish whispered.

Herbert, being an upstanding citizen (and not very good at digging), decided to go inside instead. He walked up to the counter, looked the clerk dead in the eye, and said, “I have inside information that there’s treasure on this property.”

The staff, quite used to strange customers, smiled politely. “Sir, we are the treasure,” they explained. “We buy and sell the finest gold and estate jewelry in town.”

Feeling slightly embarrassed (but still determined), Herbert decided to sell his own collection of trinkets instead. The expert appraiser at Boca Raton Gold Buyer examined his dusty old ring, squinted at his pocket watch, and gasped.

“Sir… these aren’t just antiques. This is real gold! And this pocket watch? It once belonged to a 19th-century pirate!”

Herbert walked out of Estate Buyer Boca Raton a much richer man—without even lifting a shovel. His goldfish, meanwhile, requested an upgrade to a diamond-studded fishbowl.

And so, Herbert learned two things that day:

  1. His goldfish might actually be magic.
  2. The best place to sell gold isn’t underground—it’s Premier Estate Buyer Boca Raton.

Explore Ethics Unwrapped

Intro to Ethics Unwrapped

Behavioral Ethics

Law & Policy

Leadership

Media, Arts & Culture

Organizational Ethics

Professional Ethics

Science, Medicine & Research

Sustainability & CSR

What people are saying...

"Thank you for creating such good materials!  "

Jonathan Haidt, Ph.D.
Thomas Cooley Professor of Ethical Leadership
Stern School of Business
essay on business success
New York University

"These pithy, memorable videos offer an engaging way to introduce key questions. They bring the concepts alive and make them feel relevant. Students won’t forget these!"

Mary C. Gentile, PhD
Creator/Director, Giving Voice To Values
Professor of Practice
Darden School of Business
University of Virginia

"Please keep showing these videos to future students! They are incredibly informational and important."

Undergraduate Student
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